We’ve gone way beyond the traditional print-on-paper model to take print into completely new areas, such as bespoke interior design and short run packaging.
We’re also using digital printing devices to produce a handful of copies of high quality affordable prints, instead of printing long runs that inevitably lead to much waste. Finally the bond between printing technologies and the work they produce is broken.
Digital presses can print on virtually any surface including 3-dimensional objects and wood, so now it’s up to you to turn your ideas into printed reality. Digital printing technologies, new substrates, inks and toners create all kinds of exciting and unrestrained possibilities for creative expression.
The digital opportunity
Digital technology creates unprecedented opportunities for sharing visual concepts in print, because it’s completely flexible. The technology can be configured for all sorts of output sizes, shapes and surfaces. It makes print universally accessible because the print process is no longer complicated or prohibitively expensive.
Anyone, anywhere, can have their ideas printed quickly and conveniently on materials that range from paper and board to glass, plastic, ceramics, metal, wood and textiles. Print production is no longer just for the elite, it’s no longer costly or convoluted and confusing. Those days are far behind us, and today’s printing industry is yours to drive. You can take control.
Source: (excerpts)
FESPA News & Media
by Laurel Brunner 10/10/2017